[PAST] Entrepreneurial Thinking for Creatives

Interested in turning your creative or media project into a business?

In these workshops you will learn how to…

  • Test audience demand
  • Develop a distribution strategy
  • Build a marketing plan for your unique project
  • Build a website to improve traffic and credibility
  • Understand funding options and build a financial plan

AUDIENCE RESEARCH

Oct 11: Identifying & understanding your target market

Oct 18: Testing & validating audience demand

Oct 24: Irene Berkowitz, Exponential Tech for Media

FUNDING FOR CREATIVES

Oct 25: Budgeting for creative product development

Nov 1: Traditional -vs- nontraditional funding options. How do you qualify?

DIGITAL DISTRIBUTION

Nov 8: How to sell to platforms like NetFlix, iTunes, AppStore. Self distribution -vs- working with an agency

Nov 15: How to get featured at festivals, and why it’s important

MARKETING

Nov 24: Building a social media strategy and tracking metrics

Nov 29: SEO, Google Adwords and Content Marketing

Dec 6: Basic Website Development